Labels:text | fashion accessory OCR: FASHION Terawan Techapongvo- as early as 15," rachai, who has racked up says Viroj. The pur- several awards since she chase of diamonds made her debut in jewellery by the younger set design in 1984, says that is becoming even many Thais are drawn to commonplace with diamonds for their great the proliferation of value as much as for their jewellery shops in beauty "When Thais buy shopping malls- something, they often con- sider how they can sell it DIAMONDS ARE NO traditional havens for teenagers and later or somehow turn it in- LONGER THOUGHT OF AS young adults. to money; other semi-pre- JUST FOR OLDER, Terawan prefers cious stones are more dif- WEALTHY PEOPLE TO designing pieces for ficult to resell," she notes. WEAR TO BALLROOM the 30-60 age group, "Also, some Thais are very FUNCTIONS which she says is superstitious and believe the biggest market that being the owner of a in terms of spending power "Younger people only particular piece will bring buy small, cute things,"she says, "but as people them luck and love." start getting older, they are more interested in in- Diamonds are no longer vesting more money on a bigger, nicer piece that thought of as just for older, they can keep." wealthy people to wear to The diamond market is also extending its reach ballroom functions. "Now, to men, though this trend has yet to catch on with people start wearing them much enthusiasm in Bangkok. "Men are starting to
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